Mike Case wants the newly renovated Denver Marriott Tech Center to be a destination, rather than just a place to stay. “We want our guests to walk away with an experience,” says Case, general manager of hotel. “Whether that’s our art, the visual appeal of our furnishings, or the experience of our restaurant, we want it to be memorable.” Playing off the idea of designing an experience, complete with a warm, intuitive hotel staff, renowned hospitality designer Parker-Torres Design used modern finishes and non-traditional colors like blues and grays. One of the highlights of the renovation? Contemporary, Colorado-inspired artwork by local talent that highlights Colorado history, geology and technology. By exhibiting the artwork as an attraction, the hotel is able to further display how it’s both a destination and an experience, the ultimate goal of the renovation. “Our art is spread out. We put together an art walk, so you could spend an hour just enjoying art. We’re also working on an app that tells you what you’re seeing in a specific piece. You can go through and sort of see what the artist’s thought process was,” says Case.
Originally built in 1981, the hotel’s new look pays homage to the natural beauty of Colorado, with modern, high-end touches like sliding doors, all new luxury bedding and sleek, contemporary furniture and original Colorado art in all 605 guest rooms. The renovation included the creation of five Residential Suites, plus 36 Studio Suites.