Why It's 
Worth It

Rolex Deepsea D-Blue Dial, From $13,195


It’s hard to justify a watch that costs more than your first car, but Rolex isn’t just any watch. Here’s a peek into the process it takes to create the iconic timepiece. You be the judge of whether it’s worth the five-figure price tag.

  • Rolex is the only company using superior 904L steel, which creates a lasting, durable reflection on the watch. Besides looking better, it’s also much more difficult (read: expensive) to work with. Rolex had to buy new tools and machinery when they fully transitioned to this type of steel in 2003.
  • State-of-the-art R&D. Scientists toil away in multiple science labs to ensure that their manufacturing process and materials used are top of the line and can withstand anything. Think chemistry labs, electron microscopes and gas spectrometers. They aren’t messing around.
  • Each dive watch is individually tested in pressurized water tanks. Most watchmakers test with air-pressure tanks—which Rolex also does, twice—but to test each and every watch in water is almost unheard of. The Deepsea is waterproof to a depth of 12,800 feet, so you’re probably OK to take it to the local pool.
  • It takes about one year to make a Rolex watch. You read that right: it takes longer to make a watch than to make a baby. From shaping the parts of the case to setting the hand-applied hour markers to the rigid testing each watch must undergo, the entire process takes close to 365 days.