A Day in the Life: Aaron Wallace 13

The Schomp Automotive Group has been owned and operated by the same family for nearly 75 years (if you don’t know Lisa Schomp’s voice by now, you must not listen to radio), but now a new generation has taken the reigns, in the form of 32-year-old Aaron Wallace. Wallace, the son of Lisa and General Manager Mark Wallace, is the fourth generation owner of Schomp Automotive Group, SW Insurance and Wallace Auto Group. He brings a new kind of energy—and look—to the company: Think ponytail and beard instead of traditional suit and tie. We got a glimpse of what a typical day (if there is such a thing) looks like for the fitness-minded Littleton businessman.

6:30–7:30 A.M Wallace travels a lot for work, but if he’s in Colorado, his day always begins the same way: let out Twig, his 8-month-old Bernedoodle (an adorable mountain dog/poodle mix) and feed her. If he’s up on the earlier side, he’ll do some cardio before getting dressed and ready. He never skips his morning green tea.

7:45 A.M. Head to the office in his BMW i8 or Mercedes-Benz G550. Owning car dealerships has its perks.

8:00 A.M. The first thing he does in his office—inside the new Schomp Honda building in Highlands Ranch—is look over his daily list of metrics and pace reports. He spends about an hour reading and sending emails, all while talking to core members of his team. He drinks a protein shake while Twig looks on. (She accompanies Wallace to work every day.)

9:00 A.M.  Schomp is big on investing in employees’ health, so it’s no surprise that the Schomp employee gym is pretty loaded. Each of the dealerships operated by Schomp holds a fully-equipped cross-fit gym. You’ll find Wallace there whenever he’s in town working out with the house trainers Ian and Joe. His routine typically involves a cardio warm-up followed by circuit and cross-fit training for an hour. The dealership also offers in-store yoga classes and massage sessions to keep everyone nice and relaxed.

10:00 A.M. Workout complete, Wallace downs a Muscle Pharm Coconut Water protein shake. After showering and getting dressed, he’ll finally grab a quick, high-protein breakfast, which he eats while responding to emails and making phone calls.

11:00 A.M. Meetings and conference calls start. With a focus on growing the brands, aggressively pricing inventory and spearheading the growth of the automotive group, there’s no shortage of decisions that Wallace has to make or consultants with whom he needs to advise. Every day is different, but the afternoon hours always revolve around meetings. “Basically I go where Kelly (Wallace’s executive assistant) tells me I’m supposed to be until 6 p.m.,” he says. “Somewhere in there I eat twice. Not really in any set order; just when it’s convenient.”

6:00 P.M. If he’s finished up meetings and calls, he’ll spend an hour or so wrapping up the day and talking with direct reports. With the recent openings of the brand new Schomp MINI and Schomp Honda dealerships in Highlands Ranch, there’s no getting out of work early these days.

7:30 P.M.  The sun is starting to set when Wallace leaves the office. Twig is excited to get home, get fed and get some quality one-on-one time with her dad. After the canine love, it’s off to dinner. “I’m out of town 60–70 percent of the time, so when I’m in town I’m usually playing catch-up with business associates or friends and family, so I eat out a lot or have people over for dinner,” he says.

8:30 P.M. Wallace is basically starving at this point, and tonight he meets friends at Sushi Sasha in Highlands for dinner. Denver’s Bar Dough is another current restaurant favorite. Besides during his workouts, dinner is one of the only times in the day when Wallace isn’t working, so he really values this personal time.

10:30–11:00 P.M. He comes home and gets in the hot tub or steam shower to relax. Wallace tries not to check email before bed, but sometimes gets roped into one thing or another. If all goes well, he gets to sleep by 11:30 p.m. or midnight. Then it’s up again in the morning to do it all over again.